DUBUQUE, Iowa — The Dubuque Fighting Saints have teamed up with John Deere Dubuque Works and the United Way of Dubuque Area Tri-States to promote diversity and inclusion through the sport of hockey. The partnership, spearheaded by Fighting Saints President Nick Shane, Director of Business Development Casey Weitz, John Deere Dubuque Works General Manager Mark Dickson and President of United Way Dubuque Area Tri-States Danielle Peterson, will aim to promote a message of “hockey is for all.”
“John Deere is pleased to work with the Dubuque Fighting Saints and United Way of Dubuque Area Tri-States to promote diversity and inclusion,” said Mark Dickson, general manager at John Deere Dubuque Works. “We embrace a culture that is accepting and understanding; that reflects our global market, widens our business opportunities, attracts the best talent, and promotes the best possible teamwork.”
During the month of February, the Fighting Saints will wear special warmup jerseys that will incorporate the pride colors, representing diversity and inclusion. The month-long celebration of diversity and inclusion will culminate with Hockey for All Night. It will be the Fighting Saints home game on February 22nd against the Cedar Rapids RoughRiders. The jerseys, sponsored by John Deere Dubuque Works, will be worn as game jerseys during the 22nd and then auctioned at the end of the game with the proceeds going to The United Way Dubuque Area Tri-States. In addition, United Way will be the recipient of the 50/50 raffle during the night.
“The Dubuque Fighting Saints are proud to partner with John Deere Dubuque Works and the United Way Dubuque Area Tri-States on Hockey for All, celebrating diversity and inclusion the entire month of February,” said Fighting Saints President of Business Operations Nick Shane. “Diversity and inclusion are a growing focus in today’s society and the message is extremely important. The partnership between the Fighting Saints, John Deere Dubuque Works and The United Way Dubuque Area Tri-States will allow this initiative to maximize the positive impact on diversity and inclusion in our community.”
Along with the jersey’s, the Fighting Saints will be sporting pride colored stick tape throughout the month of February.
“We are so appreciative of John Deere sponsoring this exciting event to help support United Way of Dubuque Area Tri-States’ mission of impacting health, education and income in our community. We value all business partnerships that help us impact over 40,000 lives in the tri-state area but this is truly an innovative way to help us raise funds and awareness about the importance of supporting United Way. The Dubuque Fighting Saints creates an inclusive, family friendly environment which aligns with our work and that of the 36 programs we currently support. We can’t wait for this event and are grateful for the opportunity. Thank you, John Deere Dubuque Works.”
The partnership with John Deere Dubuque Works and the United Way, for the entire month of February, will aim at encouraging more people to participate in ice hockey and the hope is that the theme of inclusion will in turn promote diversity. The month-long celebration is based off a similar theme implemented by the NHL called “Hockey is for Everyone.” The NHL celebrates this initiative during the month of February as well.